Butte County Fire Safe Council
The Challenge
Existing outreach channels often struggled to maintain residents’ attention or inspire action, particularly among families and younger audiences. The Butte County Fire Safe Council wanted to unify its communications under a consistent tone and brand identity, while also reaching new audiences through creative, non-traditional approaches.
Our Solution
- Reputation Management
Blue Flamingo managed and tailored cross-platform content for Butte Fire Safe Council and Wildfire Ready Raccoon, ensuring consistent messaging while adapting tone for each audience. - Creative Content Development
Produced a 6-part wildfire safety cartoon series, custom animated mascot, and short educational videos to boost engagement and message retention. - Event Design & Promotion
Developed creative concepts, materials, and advertising for community events, increasing attendance and public participation. - Targeted Outreach Campaigns
Delivered direct mail to offline households and led Rx Burn Outreach to improve public awareness and acceptance of prescribed burns. - Monitoring & Analytics
Tracked and analyzed engagement metrics across platforms to refine outreach strategies for greater effectiveness.
The Results
🔶Grew social media reach across multiple platforms, increasing brand awareness and wildfire preparedness conversations in the community.
🔶Successfully introduced a recognizable wildfire safety mascot, increasing engagement from families and youth audiences.
🔶Expanded reach of Rx Burn notifications, reducing public confusion and increasing acceptance of prescribed fire as a mitigation tool.
🔶Boosted attendance and participation in Fire Safe Council events through targeted ads and creative event branding.
Why It Matters
This initiative demonstrates how creative design, consistent messaging, and strategic use of multiple media channels can make wildfire preparedness content resonate with diverse audiences.